Just reminded of the word "dale" and how it's very much a northern English thing (the Yorkshire Dales,) which makes sense, as we're talking about the former Danelaw.

Which takes me to Aldi branding. Trying to make their milk sound English by calling it Devondale, when the two components of the word are from opposite ends of the country. There are no dales in Devon. Believe me, I grew up there.


I am advised that Devondale is NOT an Aldi brand, it's a brand of Saputo Dairy Australia, and just happens to share Aldi's clumsiness in brand naming. (Their other brands are less so.)

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