Did they ever make good money by having Minties sponsor a “Which Allen’s Lollie Are You,” quiz?
@MattHatton I expect it worked for their teens to twenties audience, who just expect they’re being advertised and sold to all the time.
@emmadavidson I dunno. I mean, I used to read BF pretty regularly up until the first round of layoffs last year (??).
But whether I also clicked enough of their stupid* stuff as well, which I did a fair bit of too, I doubt.
They also made a lot of the good stuff hard to find. Their front page led way too heavily in the “last night on MAFS”/branded content stuff so I stopped.
@emmadavidson I guess they worked out they can make the easy stuff for basically no money, and it got to the point it wasn’t covering the losses of having a decent journo unit doing actual news that would drive a bit of traffic back to it.
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